Privacy Policy

1. Information We Collect

When you use IronWanted's heavy equipment marketplace, we collect information to provide better service and connect you with the right equipment:

• Contact Information: Name, email address, phone number when you submit equipment inquiries.
• Equipment Preferences: Types of equipment you're interested in, project details, and location.
• Usage Analytics: How you interact with our site, pages visited, and time spent.
• Marketing Data: UTM parameters, referral sources, and campaign interactions.
• Technical Information: IP address, browser type, and device information for site optimization.

2. How We Use Your Information

We use the collected information for the following purposes:

• Equipment Matching: Connect you with relevant heavy equipment based on your needs.
• Communication: Respond to your inquiries and provide equipment quotes.
• Service Improvement: Analyze usage patterns to enhance our marketplace.
• Marketing: Send relevant equipment updates and industry news with consent.
• Legal Compliance: Comply with applicable laws and regulations.

3. Information Sharing

We do not sell your personal information. We may share your information in these specific circumstances:

• Equipment Vendors: Contact details shared with relevant equipment dealers to fulfill your requests.
• Service Providers: Third-party services that help us operate our platform, such as email services and analytics.
• Legal Requirements: When required by law or to protect our rights and safety.
• Business Transfers: In case of merger, acquisition, or sale of business assets.

4. Cookie Policy

We use different types of cookies to enhance your experience:

• Essential Cookies: Required for basic site functionality and security.
• Analytics Cookies: Help us understand how you use our site, including Google Analytics.
• Marketing Cookies: Track campaign effectiveness and show relevant ads.
• Preference Cookies: Remember your settings and equipment preferences.

You can control cookies through your browser settings or our cookie consent banner. Disabling certain cookies may limit site functionality. See our Cookie Policy for details.

5. Data Security

We implement appropriate security measures to protect your information:

• SSL encryption for all data transmission.
• Secure servers with access controls.
• Regular security audits and updates.
• Limited access to personal information on a need-to-know basis.

6. Your Rights and Choices

You have the following rights regarding your personal information:

7. Data Retention

We retain your information for as long as necessary to provide our services:

• Contact inquiries: 3 years for business relationship purposes.
• Analytics data: 26 months as per Google Analytics retention.
• Marketing preferences: Until you opt-out or request deletion.
• Legal requirements: May extend retention periods as needed.

8. Children's Privacy

IronWanted's heavy equipment marketplace is designed for business use. We do not knowingly collect information from children under 13. If we become aware that we have collected such information, we will delete it promptly.

9. Changes to This Policy

We may update this privacy policy to reflect changes in our practices or legal requirements. We will notify you of material changes by posting the updated policy on our website with a new “Last updated” date.

10. Contact Us

If you have questions about this privacy policy or your personal information, please contact us. We will respond to your inquiry within 30 days of receipt.